"Winning the War – Combating Counterfeits"
Counterfeiting remains a pressing issue to the industry with its consequences being far beyond the reach. Counterfeits not only pose a great risk to brand owners and profits, however it effects the end consumer and economies at large posing a serious challenge to all industries on a global level. It is imperative to develop a multi-disciplined approach and create an all-encompassing strategy in order to fight the global anti-counterfeit battle involving policy makers, corporations, law enforcement bodies and regulators. To combat the above challenges, The Authentication Solution Providers' Association (ASPA) and Messe Frankfurt India are organising the Authentication Forum, a Leadership Summit on Anti-Counterfeiting and Brand Protection.
Assessing needs for authentication to accelerate economic development
Discovering the opportunity of emergent technology to nab counterfeiters
Understanding the coordination challenge: Effective coordination with law enforcement bodies
Establishing refined IP enforcement strategies and Brand Protection Plans
Evaluating the challenges of e-commerce ecosystem